Tesco.com increases products range

Tesco, well known as Britain's leading food retail group with a presence in Europe and Asia has also been a pioneer online. Tesco launches Customer Champions in many stores and implements a new labor scheduler to further improve service for customers. Our core purpose is to create value for customers to earn their lifetime loyalty.

Our success depends on people: the people who shop with us and the people who work with us. If our customers like what we offer, they are more likely to come back and shop with us again. If the Tesco team find what we do rewarding, they are more likely to go that extra mile to help our customers.

 

Tesco has a well-established and consistent strategy for growth, which has allowed us to strengthen our core UK business and drive expansion into new markets. The rationale for the strategy is to broaden the scope of the business to enable it to deliver strong sustainable long-term growth by following the customer into large expanding markets at home such as financial services, non-food and telecoms and new markets abroad, initially in Central Europe and Asia, and more recently in the United States.

The strategy to diversify the business was laid down in 1997 and has been the foundation of Tesco's success in recent years. The new businesses which have been created and developed over the last 12 years as part of this strategy now have scale, they are competitive and profitable in fact we are now market leader in many of our markets outside the UK. 

Products

The Tesco.com site acts as a portal to most of Tesco's products, including various non-food ranges (for example, books, DVDs and electrical items under the. 'Extra' banner), Tesco Personal Finance and the telecoms businesses, as well as services offered in partnership with specialist companies, such as dieting clubs; flights and holidays, music downloads, gas, electricity and DVD rentals.

Tesco then uses automated event-triggered messaging to encourage continued purchase

1. Trigger event : Customer first registers on site (but does not buy)

2. Trigger event : Customer first purchases online

3. Trigger event : Customer does not purchase for an extended period

Tesco, the giant and most successful supermarket chain in the U.K., has a CRM system that is the envy of many. Tesco found, while looking at its customer base for a typical retail outlet, that the top 100 customers were worth the same as the bottom 4,000. It also found that the bottom 25% of customers represented only 2% of sales, and that the top 5% of customers were responsible for 20% of sales. Like many other companies that have embarked on CRM programs, Tesco realized that all customers are not equal! Tesco now measures valuable customers by the frequency of purchase and value of expenditure.

The card provided Tesco with vital customer information such as what products they were and were not buying, where they were spending their time in the store, and where they were not, as measured by spending. Customers received vouchers for items they liked to buy and offers to explore parts of the store that they hd not yet seen. Different lifestyle magazines were created for different customers, and high-value customers got calls from the manager of the store, valet parking when they came to shop, and other special privileges.

As a result of Tesco's efforts to delight the customer, its profits and market share figures rose tremendously over time, making it a prime example of how technology, coupled with a human touch, can provide customers with a great experience.

Napster changes the music marketing mix

Napster, the pioneer of digital music, offers the ultimate in interactive music experiences, creating better ways to discover, share, acquire and enjoy music anytime, anywhere. The company's flagship service, Napster, is the ultimate digital music package, offering unlimited on-demand music streaming as well as downloadable MP3s for one's permanent collection playable on any MP3 compatible device, including iPod, iPhone and all MP3 music-enabled mobile phones. 

The company's online service is available in the U.S., Canada, the U.K., Germany and Japan. Napster Mobile, one of the industry's fastest growing mobile music platforms, provides the premier mobile music experience for customers in select markets around the world. A wholly owned subsidiary of Best Buy, Inc. (NYSE: BBY), Napster is headquartered in Los Angeles.

Over the last few years, free ad-supported streaming services have sprouted up all over the web, creating many buzz-worthy moments in the digital media world. Most challenging for these free services is that, as of yet, no service has “cracked the nut” and figured out how to create a profitable business model by giving away music for free. I believe a high-quality paid streaming experience is a great solution for many people, particularly since Napster was recently able to dramatically drive the price down to create an outstanding value. A great paid streaming experience like Napster provides high quality on-demand streaming without ads, play restrictions, poor bit rates and the like, and represents a great alternative to some of the pitfalls of the free services.

Napster users can even share songs and playlists back and forth to continue enhancing discovery and making the experience a highly personal one. “My Page” customizes the Napster experience for users so they can enjoy their own personal version of Napster based on their actual interaction with the service.  While we always have a lot more we want to do, we think Napster is in a great place right now.

7P's of Cox & Kings

Cox & Kings is the longest established travel company in the world. Its distinguished history began in 1758 when it was appointed as general agents to the regiment of Foot Guards in India under the command of Lord Ligonier.

C&K Advantages:

1. Best Brand for over 250 years and been operational non-stop since 1758
2. One Stop Travel Fulfillment Center (Online as well as Offline Fulfillment) for all Travel Related Services including a range of third party products
3. Integrated Information Technology Platform to offer centralized reservation systems for all business units
4. Excellent Supplier Contracting Terms & Capabilities
5. Strong online Presence
6. Timely & Accurate MIS
7. Knowledgeable Staff
8. Support via BPO & Call Centers
9. Innovative Products Design and Creative Marketing
10. Global Shareholder of Radius

The principal services offered by the company are:

1. Destination Management
2. Outbound Tourism
3. Business Travel
4. Incentive & Conference Solutions
5. Domestic Holidays
6. NRI
7. Trade Fairs
8. Foreign Exchange
9. Insurance

Price: According to seasons

Place: Website, Office

Promotion: Newspapers, Magazines, Websites, E-newsletter, Advertisement

Process: To avail the services, there is online or manual system

Physical Evidence: Hoardings

People: A team of skilled & professionally trained employees, security personnel, management decision makers

Chak De

1- MAKING IMPOSSIBLE THE POSSIBLE : Take a look on one statement "Jo ho nahi sakta wohi to krna hai" in the movie. As winning world cup for Indian women's hockey is like impossible. But Kabir Khan takes it as a challenge and conveys his vision to the team members though he is opposed by many but he is sure what he is doing.

2- TEAMING THE SUCCESS STORY :  It could be observed that neither player nor the administrator were sure of playing and winning the game but kabir khan stimulated this zeal and developed enthusiasm to win not as individual but as a team. Great amount of attention has been paid to the players, the diversity in culture, their language and team dynamics. As it is very compulsory because first the diversity should be converted in the single identity. That kabir khan tried by saying "say India" "we the Indian" rather than telling the name of state.

3- LEADERSHIP STYLE : In the begigining he used the policy of negative motivation by firing and suspending the players who were not giving the desired behaviour, than he tries to come close to them to provide positive motivation and tries to develop acceptance for him. It is true that a leader could be successful if he/she is accepted by the followers.

4- TAKING THE CHALLENGE AS AN OPPORTUNITY : In the movie, Kabir Khan was selected as a coach of Indian women's hockey team which has to play in word cup.  Because it was already declared as impossible. This he takes an opportunity to answer Indian viewers against the blames which were made on him and with that he tried to prove that under his guidance things could be possible.

5- DREAM BIG AND DEFINE THE GOAL : When Kabir Khan take the challenge for word cup his total concern was on word cup. It may have seemed unrealistic or even improbable, but then that's what dreams are. Dreaming is about imagining a different future. In the case of Kabir, he not only dreamt big but also put in place a strategy to make that a reality. Another name for Dream is Vision. To make things happen the way we want, we have to envision the future, and paint a picture in front of the others of what we want to achieve.

6- BE DETERMINED IN FACE OF OPPOSITION : This comes many times but when the team was playing against Russia, Kabir Know that Russians was playing roughly against every team and injured players but still he was determined and made a strategy against team n result of this is Indian team won the match. It is true that problem makes us strong and determined.

7. IDENTIFY COMPETENCIES AND UTILIZING : In the movie Bindiya Nayer is only a player who know how to play against Russian team  that's why Kabir meet him personally and  motivate her to come and play and she does the same.

8. COMMITMENT: It is the committed endeavour of committed team that brings fruition to the powerful seeds of individual creativity. The essence of leadership with his followers lies in the purpose that holds them together.

9. CREDIBILITY: A leader to effective has to demonstrate high levels of technical expertise. The power drawn from expertise sources makes a leader much more acceptable to his folks.

Networking

In a span of 7 years, I have learnt that it sometimes does not matter what you know; it also matters, who you know. And in the 21st century, this is far more important than it was. That is why it is useful for young people, even when they are still in college to develop the spirit of networking. Because the qualities of leadership, team work, managing relationships, etc – will always come in handy in your life after school.

When I look at the case of Puneet Bhootra (my classmate, when i was doing engineering), who had a good academic record and got AIR - 1 in GATE 2006 .He got admission in IIT, Powai and when he was doing M.Tech, it gave Puneet an exposure he could never have imagined. Studying with students from all over the India. It honed all his skills in networking, team working and managing relationships. After he completed M.Tech, Puneet joined Symantec, Pune and then he never looked back.

There are opportunities for networking by joining the alumni associations of school and college. I believe that finally, if you can combine the advantages of the old world network with the convenience and long reach of the new world network, you are bound for great success in your career!

Secret of Success

Sleep less. This is one of the best investments you can make to make your life more productive and rewarding. Most people do not need more than 6 hours to maintain an excellent state of health. Try getting up one hour earlier for 21 days and it will develop into a powerful habit. Remember, it is the quality not the quantity of sleep that is important. And just imagine having an extra 30 hours a month to spend on the things that are important to you

Do not allow those things that matter the most in your life be at the mercy of activities that matter the least. Every day, take the time to ask yourself the question "is this the best use of my time and energy?" Time management is life management so guard your time with great care

Throughout the day we all get inspiration and excellent ideas. Keep a set of cards (the size of business cards; available at most stationary stores) in your wallet along with a pencil to jot down these insights. When you get home, put the ideas in a central place such as a coil notepad and review them from time to time. As noted by Oliver Wendell Holmes: "Man's mind, once stretched by a new idea, never regains its original dimensions"

Laugh for five minutes in the mirror each morning. Steve Martin does. Laughter activates many beneficial chemicals within the body that place us into a very joyous state. Laughter also returns the body to a state of balance. Laughter therapy has been regularly used to heal persons with varied ailments and is a wonderful tonic for life's ills. While the average 4 year old laughs 500 times a day, the average adult is lucky to laugh 15 times a day. Revitalize the habit of laughter, it will put far more living into your life

Learn to be still. The average person doesn't spend even 30 minutes a month in total silence and tranquility. Develop the skill of sitting quietly, enjoying the powerful silence for at least ten minutes a day. Simply think about what is important to you in your life. Reflect on your mission. Silence indeed is golden. As the Zen master once said, it is the space between the bars that holds the cage